Website Design
Having a fresh business presence is important. Website design has gone through a lot of changes. What worked 5 years ago online, does not work today. Your message
needs to be current and consistent with online design trends today.
5 Current Trends in Website Design
- Flat Design - A few years ago, websites were a stage to showcase flashy graphics and a huge amount of content. We have moved away from this approach to a more client/product centered approach. Simplicity and minimalism is important. Designers are using bold colours and flat design. The purpose in simplicity, is to bring back functionality, and to showcase a business’s best features or products. It’s important to cut out clutter and distractions if you are to communicate your business message clearly.
- Mobile First - Your site needs to be responsive to mobile users. There are more mobile users than ever today and we need to create websites that respond to our customers needs.
- Call to Action - Your website needs to clearly communicate the call to action for your customer. You need to lay out a step by step plan for people to communicate with you, and ask questions. Customers will not be engaging with you if it is not easy and obvious.
- Quality Photography - Professional photographs of your business are key to communicating who you are. When designing your website you need to plan for professional or high quality photographs. We can help you with this.
- CopyWriting - Older websites tend to have a lot of writing. We used to think the more words the better! However, your customer has a short attention span and if you do not communicate clearly and briefly, you will lose your sale to the website next door. If you need help with communicating your message, contact us today and we can help you.E-Commerce Solutions: Strategy, design & development. Do you want to sell a product online? We can help you do that!
Content Management: Do you want to be able to manage and make changes to your own website? Our content management system puts you in control and allows you to to easily manage features such as: blogging, resource & document management, imagine galleries and much more. You don’t need to be a computer expert to manage your online presence!
Mobile & New Platforms: Customizing your website for mobile use is very important. We can build a responsive website that works well on all interfaces.
Social Media: Build communities and brand awareness . We can help you develop your social media campaign and gain new customers through target marketing.
Social Media Marketing
Your need to be invested in a social media plan to exist in today’s market. Your future customers are active consumers of social media and if you do not have a presence in this market place, you are losing customers to your competitors.
3 Things you need to know about social media marketing:
- Brand Awareness - People often do not make purchases when they see a product once or twice. People need to be reminded of your product on a regular basis and they need to see how a purchase would be relevant in their life. Having an online presence increases awareness and makes your product more meaningful to potential customers.
- Be the Guide - When you are visible on social media platforms on a regular basis and communicate about a product, you are establishing yourself as a guide. When potential customers see you as a guide or expert, you are developing trust and loyalty.
- Listening to Customers - When you are engaged in social media, you are listening to your customers. When you speak about a product and build conversation, you will have a better understanding of what your customers’ needs are. When they ask a question, you can clarify and build on product understanding. Speak to us today, so that we can help you develop a Social Media Plan. We can discuss what platforms would best suit your business (Facebook, Instagram, Twitter etc.) and formulate a seamless marketing campaign across various sites.
- Personal Support- Efficient and Supportive. If you need support with managing your customers needs, we are here to help. Contact us today to discuss what support we can offer you.
When you work with Eastwood Design, you work with the owners of the company. We are a small family run business and customer service is our number one priority. Our business depends on customer satisfaction.
Graphic Design
Most web designers are not graphic designers. The advantage of Eastwood Design, is that I am a graphic designer that is also a web designer. Eastwood Design is a one stop shop that can provide for all your web development and design needs. I have 20 years+ of design experience. Some of my projects have included:
Newsletter Design
Signage Design and printing
Business Card design
Logo Design
Magazine layout
Annual Reports
Brochures
Print Design
Book Covers
Web Ads
Website Design
Corporate Branding
Do you have a new business? We can help you with establishing and implementing a brand. Do you have an established business that needs an image refresh? We would love to help you with rebranding across all mediums - print design, signage, social media and online design. Whether you need a new logo or a full rebranding, we can help.
Printing
Professional and affordable. Eastwood Design helps you with all your professional printing. Contact us today for a free quote on all your printing needs: business cards, postcards, brochures, letterhead, signage and much more.
We can provide you with professional and affordable printing. Eastwood Design is a full service printing company with over 20 years of graphic design experience.
We are experts in designing:
- Paper, Vinyl and Signage based products
- Trade Show banners
- Fabric branded material for trade shows
- Business Cards
- Business magnets
- Sports Team Banners
We ship anywhere in North America